RRC In-House Marketing Projects
Scope: Print and Digital Marketing Material Design
Objective: Develop a diverse range of marketing collateral to enhance Red River College's brand presence, including web banners, digital ads, print brochures, and banners.
Research & Inspiration: Collaborated closely with the marketing team to align designs with the college's brand guidelines and messaging. Drew inspiration from the dynamic and innovative spirit of education at Red River College.
Process:
1. Discovery Phase - Gathered insights to understand the company's vision, values, and market positioning.
2. Sketching & Ideation - Generated a series of initial concepts and logo sketches.
3. Feedback & Iterations - Engaged in multiple rounds of refinement based on client feedback.
4. Finalization - Produced the final logo, along with branding guidelines, color palettes, typography choices, and accompanying brand assets for web and print.
1. Collaboration Phase - Worked closely with the marketing team to understand campaign goals, target audience, and brand identity guidelines.
2. Conceptualization & Design - Created a wide variety of marketing materials, including eye-catching web banners, impactful digital ads, engaging print brochures, and large-format banners for events.
3. Feedback & Iterations - Actively participated in feedback sessions with the in-house team, ensuring designs met marketing objectives and brand standards.
4. Finalization - Produced finalized designs optimized for both print and digital platforms, ensuring consistency across various marketing materials.
Outcome:
Delivered a comprehensive suite of visually appealing marketing collateral that effectively communicated Red River College's values and offerings. The materials have been successfully utilized in various campaigns, contributing to increased engagement and a strengthened brand presence.