Embolden
Scope: Logo & Brand Identity Design
Objective: Develop a cohesive and impactful brand identity that encapsulates the company's ethos, resonating with its target audience and differentiating it in the market.
Research & Inspiration: Embarked on an in-depth exploration of the company's industry, competitors, and target demographics. The design was inspired by a sapling that promotes growth. Embolden is a consulting company to help people grow their own endeavors.
Process:
1. Discovery Phase - Gathered insights to understand the company's vision, values, and market positioning.
2. Sketching & Ideation - Generated a series of initial concepts and logo sketches.
3. Feedback & Iterations - Engaged in multiple rounds of refinement based on client feedback.
4. Finalization - Produced the final logo, along with branding guidelines, color palettes, typography choices, and accompanying brand assets for web and print.
Outcome:
Successfully delivered a comprehensive brand identity package that has been implemented across the company's digital and physical touchpoints.